The Zoovolution project was designed as a fully developed MMO (massive multiplayer online) game, with multiplayer and single player mini games. It also included chat and messaging features, a live audio event feature, customizable avatars, and a store.
Additional transmedia and promotional media was designed to compliment Zoovolution, including an animated 3D TV Pilot, comic book, and musical audiobook.
Zoovolution taught young visitors though the MMO and transmedia narrative about the plight of endangered species. This project was considered to have both educational and entertainment value.