Project Description
Project Description
NATIONAL GEOGRAPHICSave The Egg, Marketing Game
http://www.nationalgeographic.com/marchofthepenguins/game/
On the heels of the highly popular March of the Penguins Movie, National Geographic decided to release the movie on DVD. It was decided that a game would be created that included some actual facts from the movie, related to the birth of young penguins, and the care provided by the father penguin.
The resulting game, entitled Save the Egg, was a simple, yet effective marketing tool that reinforced facts from the movie and DVD.
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