Project Description

EdisonLearning is a leading international educational service provider, and a pioneer of charter schools and distance learning.

ETA Media developed an online marketing game, based on curriculum developed by teachers, to teach students the principles of economics.

Students were given one of four economic situations. They then had to manage the production and marketing budget for a fictional brand of jeans.

Students were required to conduct interviews and hire advertising agencies, models, photographers and videographers, and ship the final product, with the goal of delivering a comprehensive marketing campaign on time and under budget.

All images and videos required for this project were produced by ETA Media, including photographs for magazines and websites that students would chose from. No stock footage was used.